Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principlesReaders learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniquesWritten by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication workLearning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors Read more