L'Oreal Paris Excellence Creme Permanent Hair Color, 1BB Velvet Black, 100 percent Gray Coverage Hair Dye, Pack of 1

There's a reason it's called Excellence. Nothing protects or covers grays better*.  L’Oreal Excellence Crème’s Exclusive Triple Protection System seals, replenishes and conditions your hair for up to 8 weeks of protection. All that, and 100% gray hair coverage, even on stubborn grays.*compared to each leading competitor's top selling brand.

• Gray Coverage Hair Color With Triple Protection: No hair color cares more than Excellence Crème; With our triple protection system that seals, replenishes and conditions, plus 100 percent gray coverage even on stubborn grays.
• Excellence In Hair Protection: Our weekly conditioning treatment with collagen helps protect hair until your next appointment for long lasting rich color; For 100 percent gray coverage and gorgeous root-to-tip color.
• L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
• Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
• L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics