¡Tequila!: Distilling the Spirit of Mexico

Italy has grappa, Russia has vodka, Jamaica has rum. Around the world, certain drinks - especially those of the intoxicating kind - are synonymous with their peoples and cultures. For Mexico, this drink is tequila. For many, tequila can conjure up scenes of body shots on Cancún bars and coolly garnished margaritas on sandy beaches. Its power is equally strong within Mexico, though there the drink is more often sipped rather than shot, enjoyed casually among friends, and used to commemorate occasions from the everyday to the sacred. Despite these competing images, tequila is universally regarded as an enduring symbol of lo mexicano. ¡Tequila! Distilling the Spirit of Mexico traces how and why tequila became and remains Mexico's national drink and symbol. Starting in Mexico's colonial era and tracing the drink's rise through the present day, Marie Sarita Gaytán reveals the formative roles played by some unlikely characters. Like all stories about national symbols, the rise of tequila forms a complicated, unexpected, and poignant tale. The book is published by Stanford University Press. Read more