The Closer: Winning in the Game of Sales Paperback – March 9, 2026

Sales is not about pressure.It’s about preparation.It’s about standards.It’s about leadership.In The Closer: Winning in the Game of Sales, Lisa Laird breaks down what most sales professionals were never taught: how to control the conversation, set the standard, and build long-term business relationships that produce consistent results.From mastering cold calls and getting past gatekeepers, to handling “I’m not interested,” to building a powerful referral network — this book gives you real scripts, real strategies, and real mindset shifts that turn effort into appointments and appointments into revenue.You’ll learn:How to “GET” to the point in 30 secondsWhy timing can make or break your cold callsHow to respond when someone says “Just send me an email”The networking code that protects your reputationWhy relationships are often the better saleAnd how to stop chasing business — and start earning itThis isn’t theory. This is the playbook.If you’re ready to stop hoping for sales and start controlling the outcome, it's time to become the closer in the game of sales. Read more