The Neuroscience of Negotiation: Brain-Based Strategies to Persuade, Debate, and Connect

A practical, neuroscience-backed guide to speak, listen, and persuade more effectively, from renowned speaker, author, and psychologist at Harvard Medical School Christopher Willard.This practical guide draws on the latest developments in neuroscience to help you get what you want and need when it matters most—at home, at work, or in the world. Dr. Christopher Willard, consultant and psychologist based at Harvard Medical School and in-demand lecturer internationally, not only shares new techniques but also the neuroscience of why these strategies are so effective, from home buying battles to homework battles. The sections of the book focus on four key elements—listening, speaking, agreeing, and dealing with disagreements. Real-life scenarios bring the material to life, surprising science explains the physiology, and sample scripts and take-aways help you feel confident and capable when advocating for yourself and your position. The book addresses a wide range of situations—from public speaking, business negotiations, and salary discussions, to everyday moments like chores with children, navigating holiday dinners, and resolving conflicts on social media. Willard discusses cross-cultural challenges and the complexities of communicating across neurodivergence.Accessible, actionable, and engaging, The Neuroscience of Negotiation empowers you with new tools to understand and influence your own nervous system and those around you to move towards lasting agreement. Read more