When Machines Become Customers: Ready or not, AI enabled non-human customers are coming to your business. How you adapt will make or break your future.

For thousands of years, customers have been individual humans, families or organizations. But soon, generative AI enabled software and hardware machines will start to act as customers. First they will shop for us, later they will act for themselves. You can’t take them to dinner, and they won’t fall for your slogans, but they might help grow your market – if you know how. Companies are already being called on the phone by software that sounds like a person. Cars will buy their own fuel and tires. That smart speaker in every home can become the housekeeper and shopper for the family it serves. Get ready for the rise of machine customers.When Machines Become Customers is the first book to lay out this profound change to business in the 21st century. Treat it as your field guide and survival manual. Now in its 3rd edition. Updated for Agentic AI. Read more